hello tuesday

On My Mind: Packing

hello tuesday

Hello Tuesday!

I can’t even describe to you how excited I am that we have less than 20 days until we move back to San Francisco. I’ve hardly had time to write these last few weeks because I’ve been so busy packing and trying to secure a job before the move. It’s amazing how much it takes to get your stuff across the country. I’m trying my best to stay on top of everything and I thought I’d share some stuff that’s going on lately.

The Blog


I have officially handed off the new design of Creatively Driven to my amazingly talented developer, Zoe Rooney. Now I wait in anticipation while she codes and makes my dream site a reality. There were a few features I took off (for now) to save money, but I assure you it will be way better than this current theme, plus it will be ALL mine. I’ll provide any updates that I can, but I shouldn’t have it up until mid april, early may.

Light Up Your Brand


I’m still plugging away at designing for the Light Up Your Brand workshop. I sent out my first mail chimp campaign to a select group of previous employers, colleagues and such that might “know someone” in need of an inexpensive branding solution. Our first session starts March 12 and there’s 6 spots available. If you’re at all interested, don’t hesitate to contact me for more info or visit the official page.

Job Opportunities

I’ve reconnected with Aquent and Creative Circle out in San Francisco and they are really gung-ho about working with me again. Aquent is talking with Charlotte Russe, my old company, about taking me back! I absolutely loved that team and was sad to leave them for Chicago. Sephora also might have an opportunity, so I’m keeping an open mind. I interviewed with a contact at Intuit as well, which could prove to be an exciting change. I have done design for retail for the past three years and wouldn’t mind a change of pace to be well-rounded. Lastly, I have a rocking potential client (a fiery meditation coach full of energy and enthusiasm) and can’t wait to seal the deal and help her with her identity and website.

Overall I’m super excited about any opportunity that comes my way, big or small. My goal for 2014 is to re-establish myself in San Francisco and build up that nest egg again so that I can continue to grow my business and eventually in a few years be completely self-sustaining from clients.

Getting Just a Little More Legit

Screen Shot 2014-02-25 at 8.51.32 AM

I have to confess, I have terrible “book-keeping” methods. Before now, when I would get a potential client inquiry, I would send out custom pdf estimates created in indesign. I have template and I would just update it, but I never created a naming system and I would often forget to put a copy of my invoices and estimates  in my client folders. Come tax time, I would be scratching my head trying to remember who paid what and when. Very very bad Loretta. I decided to turn a new leaf and invest in real invoicing software.

Over the weekend I purchased an invoicing app called pancake app, which I first heard of through my developer, Zoe Rooney. I thought it was the coolest thing that she sent me a link in an automated email and my invoice was not only online, but i could pay right there and it updated when I paid for each phase of the plan. I plan on writing a full review of the app, but so far it has been super useful. The main draw i think is that it’s not a monthly subscription service. It’s a one time fee of $189 and that’s it. You can enjoy all the updates whenever they come in, and the install was easy once I got past a minor tweak.

You should definitely check out the demo here.


Jeremy and I are slowly getting everything we own packed up and ready for the move. We’re renting a Uhaul to transport our belongings to the POD facility out by us because they won’t deliver the container on our street. We hope that this method proves more reliable than the moving company we used last time.

Things to come…

You can expect more info about Light Up Your Brand as we ramp up for the March 12th class as well as classes down the road. If you or anyone you know is looking for an inexpensive branding solution, please consider referring them to me for the workshop. As we get closer to the move date, I plan to write a retrospective on my time here in Chicago. Stay tuned!




1 Comment