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New Project: SearsStyle 2.0 Edgy Remix

I finally posted the first set of articles I did for the new searsStyle. The first trend I worked on for the new template was Edgy Remix, a very appropriate trend for fall. I started out by compiling a small mood board of the edgy trend. SearsStyle couldn’t really go overboard, because our market wouldn’t go for it.

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all image sources (and more) can be found on my Pinterest Board

 

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The trend manifested itself with paint splatters, halftone dots, an edgy type lockup that we carried through the entire campaign, and a fun graffiti-like font. You can check out the whole project here.

 

 

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