New Project: SearsStyle 2.0 Edgy Remix
I finally posted the first set of articles I did for the new searsStyle. The first trend I worked on for the new template was Edgy Remix, a very appropriate trend for fall. I started out by compiling a small mood board of the edgy trend. SearsStyle couldn’t really go overboard, because our market wouldn’t go for it.
all image sources (and more) can be found on my Pinterest Board
The trend manifested itself with paint splatters, halftone dots, an edgy type lockup that we carried through the entire campaign, and a fun graffiti-like font. You can check out the whole project here.