On my mind: Taking Charge of my Business


I can’t believe we’re in the middle of March already. What the heck happened?

This year is slipping by and I feel like I’ve been working non-stop, which is why i’m taking a bunch of time off in the next two months to re-charge, and rethink my business.

I’m currently reading this book called “Stop Thinking Like A Freelancer” by Liam Veitch and it is absolutely what I need right now- a swift kick in the freelancer pants.

I’m going to be taking a look at my brand positioning a lot in the next few weeks. I’ve even started thinking about shifting my brand colors slightly and possibly giving my site an upgrade. I might even completely scrap my theme and buy a pre-made one that is easily customizable and responsive.

I’ve put some steps into place that will keep me going down this track. One of them being that I contacted Ilise Benun from Marketing Mentor for a free 30 minute session some time in early April. That gives me enough time to re-read her fabulous books and do a little homework beforehand.

I’ve also reached out to a few designers/bloggers/entrepreneurs that I admire asking questions about why they chose to either work under a DBA, or why they chose to work with their name. I’m finding LorettaMay Design to be somewhat limiting (and a mouthful). I had started using that in school because I was told not to work under a DBA starting out as it makes me sound larger than I actually am.

Since then though, there has been a shift in popularity of one or two-man studios and I find myself increasingly daydreaming about becoming one that offers branding, web design, marketing and possibly classes.

These are just my “typing out loud” thoughts. Who knows. In two weeks, I may hate the idea of that and keep everything the way it is. The point is that I’m thinking about these things and I wanted to share.

The point of Creatively Driven was supposed to be about documenting my career journey, talking through my pain points on becoming a freelancer and hopefully offering up some words of wisdom on the way. What I’ve found though, is that most of the posts that people care about aren’t actually the freelancing ones at all.

I would love love LOVE to hear from anyone about what made them decide to either work under a different name or just as themselves.




  • Hey Loretta, let us know what you pick, if you do pick out a new theme. Or perhaps an article on a shortlist of quality themes. It’s hard to find critical reviews of themes from a designer/developers perspective. There are so many “feature laden” but awful themes out there, your insights would be interesting.

    23 March, 2015 at 2:31 am
  • Hi Loretta,
    thank you for sharing this.

    I’m in a similar situation right now, I am working for a large organization and I am more and more thinking about leaving it and start form scratch as a freelancer.
    The think is that is very hard to leave a pay that comes in your bank account on regular base.
    I am based in Italy and my country is going through the worse crisis we ever seen.

    Anyway, good luck for whatever you are going to do!


    23 March, 2015 at 2:48 am
  • I’ve had quite a struggle figuring out what name to use for my business. I was determined to find a more creative name just in case it all goes bigger. But then realized that it probably won’t go that big any time soon and I don’t really want to make it that big because I want my business to express me and things that I made myself.
    So I stopped at my own name. I find it the best one for what I’m doing right now. :)

    23 March, 2015 at 3:25 am